The email newsletter landscape is crowded. Many people used to rely on Mailchimp, however interface and pricing changes have left many current and potential users in the cold. The author of this post switched to Mailerlite, from Mailchimp, and has never looked back. If you’re in the market for an email system, here’s why MailerLite deserves your attention.
Fantastic Free Plan
Starting email marketing can feel financially risky. MailerLite’s free plan eliminates that concern. It’s ideal for beginners or anyone experimenting, offering a generous 1,000-subscriber limit.
- While the free plan includes the MailerLite logo, it provides access to powerful features: campaign building, statistics tracking, and list growth. It’s a risk-free starting point.
Enlightening Metrics
MailerLite’s analytics are clear and actionable. Even on the free plan, you get valuable data.
- Track open rates, clicks, link activity, unsubscribes, spam complaints, and bounces (hard and soft). Understand what resonates with your audience.
- Open rates reveal engagement, clicks show interest, and link activity highlights popular content. Use this data to refine your strategy.
Subscriber Activity Insights
MailerLite provides granular insights into subscriber behavior. This level of detail offers remarkable targeting opportunities.
- See who opens your emails and clicks links, including email addresses, open counts, and click totals. It’s a powerful tool for understanding engagement.
- Group active subscribers or export data. Identify subscribers who open but don’t click, target them with special offers, and improve conversion.
Easy Subscriber Handling
MailerLite simplifies subscriber management. Adding new subscribers is straightforward.
- Import from CSV/TXT, copy/paste from spreadsheets, add manually, or import from Mailchimp. Duplicates are automatically removed.
- MailerLite emphasizes permission-based marketing, requiring confirmation that subscribers have opted in. Update subscriber details or add custom fields easily.
Fantastic Drag and Drop Editor
MailerLite’s drag-and-drop editor is user-friendly and feature-rich. Creating newsletters becomes enjoyable and efficient.
- Easily add logos, headlines, galleries, e-commerce elements, surveys, quizzes, social buttons, and custom footers.
- The intuitive interface is accessible to beginners while offering the sophistication that professionals need. It streamlines the campaign creation process.
Handy Forms
MailerLite provides three types of forms to grow your list. This versatility caters to different strategies.
- Pop-ups can target specific website sections. Embedded forms offer segmentation options for targeted signups.
- Promotional forms, like countdowns or mystery sales, add an element of excitement. Choose the form type that best suits your needs.
Landing Pages and Websites
MailerLite extends beyond email, allowing you to create landing pages and even websites.
- Build focused landing pages for sales funnels, ideal for use with ads. These streamlined pages minimize distractions.
- Create a basic website for a simple online presence. While not as feature-rich as WordPress, it’s suitable for straightforward projects.
RSS Feed Newsletter
The RSS newsletter feature is a game-changer. It automates content delivery and boosts SEO.
- MailerLite automatically pulls content from your website’s RSS feed and sends it to your subscribers. This keeps your audience engaged with fresh content.
- Search engines favor websites with regularly updated content. This feature connects your website updates to your email list, enhancing both traffic and subscriber growth.
Powerful Automation Workflows
MailerLite excels in automation. Create sophisticated workflows to nurture subscribers.
- Set up welcome emails, birthday messages, or link-triggered sequences. Tag subscribers, segment them, and guide them through personalized funnels.
- Automate “abandoned cart” emails. While it requires initial setup, automation creates a personalized experience for subscribers while saving you time.
Browser and PDF Viewing
Every campaign has a browser URL and a downloadable PDF version. This expands reach and accessibility.
- Share campaigns with non-subscribers via a direct link or PDF. This is useful for those with email clients that don’t display designs correctly.
- It’s an effective way to broaden your content’s reach and attract new subscribers. This overcomes the limitations of email-only distribution.
Admin Management
Mailerlite allows for team scaling, with a variety of access tiers. You can assign people different roles.
- Add team members. You can give them varying levels of access: Administrator, Manager, Viewer, Accountant, or a customized mix.
- This is ideal for expanding organizations. You can bring on others without surrendering control.
Conclusion
MailerLite is a powerful, user-friendly email marketing platform. Its free plan provides access to robust features, making it an excellent choice for beginners and experienced marketers alike. From intuitive analytics to the game-changing RSS-to-email feature, MailerLite offers the tools to succeed in email marketing. Its automation capabilities, versatile forms, and landing page/website options make it a scalable solution. In 2025, MailerLite is a top contender. Try it out – you won’t be disappointed.