Facebook is a massive platform, making it a prime location to capture leads for your email list. MailerLite allows you to seamlessly connect with potential subscribers directly from your Facebook Page.
Why Use MailerLite with Facebook
Facebook boasts an enormous user base, with approximately 3.05 billion monthly active users. This presents a significant opportunity to reach a vast audience and grow your email list.
Unlike relying solely on social media algorithms, an email list gives you direct control. MailerLite offers a streamlined, affordable solution for email marketing.
Real-World Application
Consider a small business owner running an online boutique. Adding a signup form and offering a discount could attract subscribers, directly translating into increased sales.
Creating Your MailerLite Signup Form
Begin by logging into your MailerLite account and navigating to the “Forms” section. Choose to create an “Embedded form”.
Give your form a descriptive name (e.g., “Facebook Page Signup”). Select the subscriber group you want new signups to be added to.
Design Considerations
Design your form using MailerLite’s drag-and-drop editor. Include fields for email address and, optionally, name.
- Keep it concise – fewer fields generally lead to higher conversion rates.
- Stick to the essentials. Email is usually sufficient.
Creating a MailerLite Landing Page
Since Facebook doesn’t allow direct embedding of forms, you’ll create a dedicated landing page using MailerLite. Navigate to the “Sites” section and select a template.
Insert your previously created embedded form into the landing page. Craft a compelling headline and description that highlights the benefits.
Mobile Responsiveness
Ensure the page is mobile-responsive. A significant portion of Facebook users access the platform via mobile devices.
Adding the Signup Form to Your Facebook Page
Go to your Facebook Business Page. Under your cover photo, find the “+ Add a Button” button (or similar).
Click this button. From the options, choose “Sign Up.”
Adding the URL
In the field provided, paste the URL of your MailerLite landing page. Click “Save.”
- This adds a prominent “Sign Up” button.
- It is strategically placed near the top of your page.
- Optimize this by using a clear call to action.
Promoting Your Signup Form
Create a Facebook post announcing your new signup form and the benefits of joining your list. Include a direct link to your MailerLite landing page.
Pin this post to the top of your Facebook Page. This ensures visibility.
Example: Pinned Post
A local bakery could pin a post offering a free recipe ebook. This provides immediate value.
Leveraging Facebook Ads
Consider using Facebook Ads to promote your landing page. Create a campaign with the “Traffic” objective.
Target your ideal audience. Use compelling ad copy and visuals.
Monitoring Ad Performance
- Regularly check performance metrics (click-through rate, cost per click, conversions).
- Adjust your targeting or creative if needed.
Forums and Communities
Look into Facebook groups related to your niche. Share your landing page, adhering to group rules.
- Example: A Facebook group for ‘Keto Diet Recipes’ is good for a keto meal prep service.
- Always check group rules before posting.
How to Find Relevant Groups
Use the Facebook search bar and look for groups in your niche. Pay careful attention to the group description and rules.
Enhancing Conversions and List Quality
Offer a lead magnet, such as a free ebook or discount code. Mention this offer prominently.
Enable double opt-in. This requires subscribers to confirm their email address.
A/B Testing
Experiment with different headlines and calls to action. Use MailerLite’s A/B testing features (on paid plans).
MailerLite Strengths and Weaknesses
MailerLite excels in its affordability, ease of use, and core features. It’s great for small businesses.
However, it might not be the best fit for large enterprises. Platforms like HubSpot might be more suitable then.
Niche Search Engines
Consider promoting in industry newsletters. Find them using a specialized search.
- Search using a query like: ‘[your industry] email newsletters’.
- For example, ‘sustainable fashion email newsletters’.
Conclusion
Integrating a MailerLite signup form with your Facebook Page is a cost-effective way to grow your list. You can effectively convert followers into engaged subscribers.
This lets you build a valuable asset. Remember to test and optimize for maximum results.