How to Spot a ChatGPT’d Article

Content creators using ChatGPT are perpetuating lazy writing, but is it a bad thing?
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If an article contains the following cliches, it’s probably been spun up using ChatGPT:

  • let’s embark.
  • into the realm.
  • brace yourselves.
  • seamless solutions.
  • in the bustling world of.
  • gone are the days.
  • seamless journey.
  • in a world dominated by.
  • to the next level.
  • becomes a marvel.
  • let’s delve deeper into.
  • we don’t just [insert action here]; we craft [insert thing here].
  • unleash.
  • unveil.
  • say goodbye to.
  • say hello to.

There are probably many more to add to the list.

Is it bad, though?

But is it a bad thing to use ChatGPT for creating website content?

I don’t think so.

Cliches aren’t necessarily bad (in sales copy).

There’s a reason a phrase becomes a cliche, firstly, and secondly, if your content accurately portrays your product or service, without creating wild expectations, you should be fine.

It becomes boring, though, to see the same language used over and over.

However, it’s undeniable that ChatGPT makes creating articles MUCH easier.

It should improve in future too. Probably not gonna stay at the current level, the way things are moving now.

The future

Will AI become as good as humans at creating good content?

This is what Stephen King had to say about the whole thing…

“Creativity can’t happen without sentience, and there are now arguments that some AIs are indeed sentient,” the author wrote. “If that is true now or in the future, then creativity might be possible. I view this possibility with a certain dreadful fascination. Would I forbid the teaching (if that is the word) of my stories to computers? Not even if I could. I might as well be King Canute, forbidding the tide to come in. Or a Luddite trying to stop industrial progress by hammering a steam loom to pieces.

“Does it make me nervous? Do I feel my territory encroached upon? Not yet, probably because I’ve reached a fairly advanced age.”

And probably because he’s tasted great success, accompanied by many a dollar, which is something struggling authors cannot claim.


I suppose change is inevitable, however sad it might be to some.

There will be those whose genuine writing brilliance will never see the light of day because they’re competing against an unbeatable machine.

There will be those who experience success as authors, even though they don’t have a bone of creativity in their body.

There will be those who find a happy medium, making use of the tech as it rolls in, mingling it with their own creativity.

Where do you stand?

As for me, the closest I bring ChatGPT to my personal writing is to use it as a synonym finder. My pride will not allow me to use ChatGPT for spinning up fiction.

For work, however, it’s a different ballgame.

It’s just so much easier to spin up articles for work, and edit the mediocre stuff created up by ChatGPT, than to start from scratch.

Not always, mind you. Sometimes it’s quicker to write something yourself, rather than create a series of prompts that satisfy ChatGPT.

But generally speaking, ChatGPT makes creating content much easier.

What’s more, that content can be used for market research.

If you already have a good flow of traffic to your website, one way of checking what the market wants, is to feed it content to see what it does with the content.

So you could use ChatGPT to spin up a bunch of articles around a certain topic you’d like more marketing data for.

That’s one use case.