Building an engaged email list is essential for effective online marketing. MailerLite offers easy-to-use tools for creating signup forms and landing pages. This guide explores seven strategic locations to promote your MailerLite signup form, helping you grow your subscriber base.
Your Website: The Foundation
Your website is your most valuable asset for email list growth. You have full control over the user experience and can integrate signup forms seamlessly.
Embedded Signup Forms
Place signup forms directly within your website content. Common, effective locations include:
- Homepage: Above the fold.
- Blog Posts: Within or at the end of relevant articles.
- Sidebar: For consistent visibility.
- About Page: Capture visitors interested in learning more.
Pop-up Forms
Use pop-up forms strategically to capture attention without being overly intrusive.
- Exit-Intent Pop-ups: Appear when a visitor is about to leave.
- Scroll-Triggered Pop-ups: Appear after a visitor scrolls down a certain percentage.
- Time-Delayed Pop-ups: Appear after a set time.
Dedicated Landing Pages
Create landing pages specifically for email signup, offering a clear value proposition and minimizing distractions.
- Offer a Lead Magnet: Provide a valuable incentive (e.g., ebook, checklist, discount).
- Clear Headline: Communicate the benefits immediately.
- Compelling Copy: Highlight the value of joining your list.
- Minimal Form Fields: Ask for only essential information.
- Strong Call to Action: Use a clear and compelling button (e.g., “Get Instant Access”).
Header or Footer Links
Include a signup form or a link to your signup page in your website’s header or footer, ensuring constant visibility.
Social Media: Leverage Your Network
Use your social media presence to drive traffic to your signup form.
- Page Button (Call to Action): Customize your Facebook Page’s call-to-action button to link to your signup page.
- Pinned Post: Create a post promoting your list and pin it to the top of your Page.
- Regular Posts: Periodically share posts promoting your list, highlighting different benefits or lead magnets.
- Profile Link: Include a link to your signup page in your Twitter bio.
- Pinned Tweet: Compose a tweet promoting your list and pin it to your profile.
- Regular Tweets: Occasionally tweet about your list, using relevant hashtags.
- Profile Link: Add the URL of your signup form/landing page.
- Create Pins: Create visually appealing pins that link to your landing page.
- Profile Summary/Experience: Include a call to action and link to your signup form in your LinkedIn profile summary or experience sections.
- Posts and Articles: Share updates and articles that mention your email list and link to your signup page. Do this *sparingly* and only when relevant to the content.
Question and Answer Platforms: Build Authority
Platforms like Quora offer opportunities to establish expertise and subtly promote your list.
Quora
- Profile Link: Add a link to your signup page to your Quora profile.
- Answer Questions Strategically: Provide valuable, in-depth answers to questions related to your niche. *Avoid* directly promoting your list in answers unless it’s exceptionally relevant and non-promotional. Build credibility first.
Online Forums: Engage with Your Niche
Forums can be valuable, but require careful participation.
- Forum Rules: *Always* follow forum rules regarding self-promotion. Some prohibit links entirely, others have specific requirements.
- Signature Link (If Allowed): If permitted, include a link in your forum signature.
- Contribute Value: Focus on providing helpful contributions before promoting your list.
YouTube: Reach a Visual Audience
If you create video content, YouTube offers several opportunities.
Video Descriptions
Include a link to your MailerLite signup form or landing page in the description of *every* video you upload. Make it one of the first lines of the description for maximum visibility.
End Screens and Cards
Use YouTube’s end screens and cards to add interactive elements to your videos, including links to your website or landing page.
Channel Page
Add a link to your signup form on your YouTube channel’s “About” page.
Email Signature: Consistent Promotion
Add a link to your signup form in your email signature. This provides a subtle, consistent way to promote your list to everyone you correspond with.
- Keep it Concise: Use a short, clear call to action (e.g., “Join my newsletter for exclusive tips”).
- Link Directly: Link directly to your signup form or landing page, not your homepage.
Guest Blogging: Expand Your Reach
Writing guest posts for other websites in your niche can expose you to a new audience.
- Author Bio: Include a link to your signup form or landing page in your author bio. This is a standard practice for guest blogging.
- Contextual Links (If Allowed): If the website allows it, you *might* be able to include a relevant, non-promotional link to your website (and a signup form on that page) within the body of your guest post, but this depends heavily on the site’s guidelines. *Always prioritize providing value over self-promotion.*
Conclusion
Growing your email list is an ongoing process. By strategically placing your MailerLite signup form in these seven locations, you can significantly increase your subscriber count. Remember to always provide value to your audience and follow platform-specific rules and best practices. Regularly test different approaches and placements to optimize your results. Email is still the most valuable marketing tool.